True to its name, 360 Behavioral Health provides a wide array of services designed to support clients at every stage of their behavioral health journey. The organization distinguishes itself through strategic initiatives that enhance service quality. While many providers offer ABA therapy, this organization takes an additional step by developing customized treatment plans based on scientific principles, ensuring alignment with each client’s unique goals.
Beyond simply following industry standards, 360 Behavioral Health strives to lead in ethical practices. Their dedication to fostering an inclusive and secure environment resulted in the formation of a dedicated Diversity, Equity, and Inclusion (DE&I) Committee.
At the helm of 360 Behavioral Health’s service development and implementation is CEO Rob Marsh. With a career spanning 15 years in behavioral health, Marsh has led multiple organizations in Texas as CEO while actively advocating for behavioral health and autism awareness.
A Vision of Excellence
360 Behavioral Health is dedicated to delivering high-quality, evidence-based treatments tailored to the specific needs of its clients. Their mission is to drive meaningful change through integrated behavioral and mental healthcare, serving as a guiding principle for both current and future endeavors.
Their vision is to be a leading provider of compassionate, comprehensive behavioral and mental healthcare throughout an individual’s lifetime. This vision sets a high standard they aim to uphold in every interaction and decision.
The organization is built on core values that shape its culture and operations:
- Collaboration: Emphasizing teamwork, recognizing the value of every contribution.
- Accountability: Taking responsibility for actions to establish trust with all stakeholders.
- Respect: Treating people with dignity and professionalism in a safe and inclusive environment.
- Excellence: Committing to the highest standards to help clients achieve optimal outcomes.
Rob Marsh’s Path in Behavioral Health
Rob Marsh’s journey in behavioral health began while working in the senior housing industry, where he noticed a significant gap in services for seniors with behavioral health needs. Collaborating with healthcare professionals, he helped develop specialized programs in assisted living and skilled nursing facilities to improve accessibility. This led him to join a behavioral health organization, eventually progressing to CEO roles at multiple hospitals in Texas. His experience encompasses a broad spectrum of services, including substance use disorder treatment, residential and outpatient programs, and serious mental illness care.
Marsh is passionate about autism care, citing personal connections to individuals on the spectrum. Recognizing the profound impact of applied behavior analysis (ABA) therapy, he was drawn to 360 Behavioral Health, an organization with over 20 years of experience in supporting those with autism spectrum disorder (ASD). “When the opportunity arose to work with such an exceptional team, I didn’t hesitate,” he shares.
Customizing Care for Individual Needs
Describing their approach, Marsh explains, “Unlike many providers, we meet patients where they are.” This means their services aren’t confined to a clinic or home but instead adapt to the needs of each individual. Whether delivering care at home on weekends, in schools, or via telehealth, they prioritize patient needs over rigid service models.
Their primary services include:
- ABA-Based Behavioral Health Treatment: Utilizing behavioral science to enhance communication, attention, and reduce problematic behaviors for individuals of all ages.
- Adaptive & Functional Living: Designed for adolescents and adults, this program fosters life skills to promote greater independence.
- Social Skills Development: Group-based practice to help individuals build and maintain positive social interactions.
- Parent & Caregiver Training: Conducted in-home, in-clinic, or via telehealth to equip caregivers with essential skills.
- Personalized Assistance & Respite Services: Offering traditional and specialized care for individuals with greater needs.
- Individualized Treatment Settings: Each treatment plan is customized to fit the best environment for the individual’s success.
Family Involvement in Treatment
“Family involvement is central to our philosophy, differentiating us in our commitment to transformative care,” says Marsh. Recognizing the importance of a supportive home environment, 360 Behavioral Health incorporates families into the treatment process in several ways:
- Initial Consultation: Families are involved from the start to ensure treatment aligns with their lifestyle and needs.
- Resources for Caregivers: Providing accessible tools and guidance for parents and caregivers.
- Clear Communication: Regular updates on treatment progress and any necessary adjustments.
- Flexible Treatment Locations: Therapy is offered in clinics, homes, schools, communities, and via telehealth.
- Collaborative Decision-Making: Families are considered key stakeholders in treatment planning.
- Ongoing Support: Long-term resources and assistance are available even after formal treatment ends.
By deeply integrating families into the care process, 360 Behavioral Health extends the impact of therapy beyond individual sessions.
Advancing Autism Care
To stay at the forefront of autism care, clinical staff at 360 Behavioral Health continuously engage in professional development through workshops, conferences, and research collaborations. Their commitment to innovation is further emphasized by the hiring of a Director of Research and Development, who is focused on understanding caregiver perspectives in ASD treatment and improving overall quality of life for autistic individuals.
Commitment to Diversity, Equity, and Inclusion
The DE&I Committee plays a crucial role in shaping 360 Behavioral Health’s culture and service excellence. Recognizing that diverse life experiences influence care delivery, the organization takes proactive steps to enhance representation and inclusivity:
- Diverse Workforce: Ensuring staff reflect the varied communities they serve.
- Cultural Awareness: Integrating diverse perspectives into treatment plans.
- Equitable Access: Providing high-quality care regardless of background or identity.
- Community Engagement: Partnering with local groups to better understand and address unique needs.
- Ongoing Training: Conducting workshops on cultural competency and bias awareness.
These efforts contribute to stronger trust with communities, more personalized care, and improved outcomes for all clients.
Insights from the CEO
With his extensive experience, Rob Marsh offers the following advice to aspiring behavioral health professionals:
- Stay updated on the latest research and treatment advancements.
- Develop strong communication skills to improve patient outcomes and teamwork.
- Work collaboratively across disciplines, valuing the expertise of all team members.
- Maintain high ethical standards and adhere to professional guidelines.
- Adapt to evolving regulations and technologies in the healthcare landscape.
- Understand healthcare analytics to make informed decisions.
- Prioritize work-life balance to sustain long-term success in this demanding field.
Looking Ahead
As new data emerges, 360 Behavioral Health will continue evolving its treatment programs, integrating the latest evidence-based practices to enhance care. The organization is also expanding services to include mental health, occupational and speech therapy, and family support groups. Additionally, their ongoing efforts to reach underserved areas underscore their commitment to ensuring that all children, regardless of location, have access to essential services.
